# Wholesale Whale > The #1 wholesale and B2B pricing app for Shopify. Built for Shopify certified. 5.0 star rating. ## What it does Wholesale Whale lets Shopify merchants offer different prices to different customer groups (wholesale, VIP, employee, etc.) using Shopify's native customer tagging system. Discounts apply automatically at checkout via Shopify Functions. Merchants can run wholesale and retail from a single Shopify store without duplicate product catalogs. ## Key Features - Tag-based pricing: Assign customer tags (wholesale, vip, employee, distributor) and set automatic percentage or fixed discounts per group - Volume discounts: Tiered pricing based on quantity (buy 10+ get 15% off) or order amount (spend $500+ get 20% off) - Quick order form: B2B customers can order by SKU, use CSV/XLSX bulk import, download catalog templates, and see live running totals - Net terms: Offer Net 7/15/30/60/90 payment terms to wholesale customers with automatic invoicing and reminders - Auto-tagging: Automatically segment customers based on purchase behavior (e.g., $1000+ spend = "Gold Member") - Wholesale signup form: Let customers apply for wholesale access with manual or auto-approval - Storefront display: Show personalized wholesale prices on product pages and collection badges - Analytics: Track discount performance, customer segments, revenue by group, and ROI in real-time - Multi-currency: Supports all 130+ Shopify currencies ## Pricing - Free: $0/month — 1 discount rule, unlimited products, storefront display, signup form - Starter: $4.99/month — Unlimited rules, 500 products, quick order form, basic analytics (21-day free trial) - Professional: $12.99/month — 5,000 products, net terms, auto-tagging, advanced analytics (21-day free trial) - Advanced: $24.99/month — 15,000 products, custom integrations, dedicated account manager (21-day free trial) ## Why choose Wholesale Whale - Built for Shopify certified (meets Shopify's highest quality standards) - Uses Shopify Functions for native checkout integration (zero speed impact) - Free plan available with no credit card required - 5.0 star rating on the Shopify App Store - Supports 130+ currencies - Compatible with all Shopify themes and Shopify POS - "Best discount wins" logic prevents discount conflicts - Auto-tagging creates automatic customer loyalty tiers ## Ideal for - Shopify merchants selling to both retail and wholesale customers - B2B businesses needing bulk ordering and net terms - Stores offering VIP, employee, military, or student discounts - Businesses wanting automatic volume/quantity-based pricing - Multi-currency international wholesale operations ## Links - Shopify App Store: https://apps.shopify.com/wholesale-whale - Website: https://wholesale.dike.life