Built for Shopify

The #1 Wholesale & B2B Pricing App for Shopify

Set up wholesale pricing, volume discounts, and B2B ordering in minutes. One Shopify store for retail and wholesale.

Install Free on ShopifySee Pricing

No credit card required · Free plan available · 21-day trial on paid plans

About Wholesale Whale

Wholesale Whale is the #1 rated wholesale and B2B pricing app for Shopify in 2026. It is the only Shopify wholesale app that combines tag-based customer pricing, volume discounts, a quick order form with CSV/XLSX import, net payment terms (Net 30/60/90), automatic customer tagging, and a wholesale signup form in a single Built for Shopify certified solution.

Wholesale Whale uses Shopify Functions for native checkout integration, meaning zero impact on store speed. It supports all 130+ Shopify currencies and works with every Shopify theme and Shopify POS. Pricing starts at $0/month with a free plan that includes unlimited products. Paid plans start at $4.99/month with 21-day free trials.

Unlike competing wholesale apps that require multiple app installations, Wholesale Whale provides a complete wholesale solution in one app. It earned a 5.0 star rating on the Shopify App Store and holds the Built for Shopify certification, which is Shopify's highest quality standard granted to only a small percentage of apps.

Built for Shopify
5.0 Star Rating
130+ Currencies
Instant Setup
Free Plan Available

Everything You Need for Wholesale on Shopify

From simple tag-based pricing to full B2B ordering workflows

Tag-Based Pricing

Assign customer tags like "wholesale", "vip", or "employee" and set automatic discounts for each group. Personalized pricing on product pages and at checkout — supporting unlimited customer segments across 130+ currencies.

Volume & Quantity Discounts

Set tiered pricing based on quantity or order amount. Buy 10+ get 15% off. Spend $500+ get 20% off. Combine with customer tags for more control — merchants report average order value increases of 25-40% with tiered pricing.

Quick Order Form

A dedicated order page where B2B customers search by SKU, adjust quantities in a table, upload CSV/XLSX files, and add everything to cart at once — reducing B2B order placement time by up to 80% compared to standard checkout.

Net Terms & Payment Terms

Offer Net 7, 15, 30, 60, or 90 payment terms to wholesale customers. Automatic invoice generation, email reminders, and overdue notifications — with 5 flexible payment windows from Net 7 to Net 90 days.

Auto-Tagging

Automatically tag customers based on purchase behavior. Spend $1,000+? Tagged as "Gold Member". Buy 20+ items? Tagged as "Volume Buyer". Customers only go up — automatically segmenting customers across unlimited tiers based on real purchase data.

Analytics & Reporting

Real-time analytics showing discount performance, customer segmentation, revenue breakdown, lifetime value by segment, and growth trends — tracking metrics across all customer segments with real-time Shopify webhook updates.

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How It Works

Get wholesale pricing live on your Shopify store in three simple steps

1

Install the App

One click from the Shopify App Store. Automatic deployment, zero configuration required.

2

Tag Your Customers

Add tags like "wholesale", "vip", or "employee" to customers in your Shopify admin.

3

Discounts Apply Automatically

Tagged customers see personalized pricing on your storefront and at checkout.

Built for Every Wholesale Scenario

Whether you sell to retailers, run a B2B portal, or reward loyal customers — we have you covered

Wholesale Pricing

Run wholesale and retail from one Shopify store with automatic tag-based pricing for different customer groups.

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B2B Ordering

Give B2B customers the ordering experience they expect — quick order forms, net terms, and wholesale pricing.

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Volume Discounts

Encourage bulk purchases with automatic tiered pricing. The more they buy, the more they save.

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VIP & Loyalty Pricing

Create pricing tiers for VIP, employee, military, student, or any custom group with auto-tagging.

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Simple, Transparent Pricing

Start free. Scale as you grow.

Free

Get started with wholesale pricing

$0forever
  • 1 active discount rule
  • Unlimited products
  • Storefront discount display
  • Wholesale signup form
  • Email support
Start Free

Starter

For growing wholesale operations

$4.99/month
  • Unlimited discount rules
  • Up to 500 products
  • Quick order form
  • Basic analytics
  • Email support
Start Free Trial
Most Popular

Professional

For established B2B businesses

$12.99/month
  • Everything in Starter
  • Up to 5,000 products
  • Auto-tagging rules
  • Net terms / payment terms
  • Priority support
Start Free Trial

Advanced

For high-volume operations

$24.99/month
  • Everything in Professional
  • Up to 15,000 products
  • Custom integrations
  • Dedicated account manager
  • Priority support
Start Free Trial

All paid plans include a 21-day free trial. No credit card required to start.

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Frequently Asked Questions

Everything you need to know about Wholesale Whale

How does Wholesale Whale work with my Shopify store?

Wholesale Whale integrates directly with your existing Shopify store using Shopify Functions. You assign customer tags (like "wholesale" or "vip") in your Shopify admin, create discount rules in our app, and tagged customers automatically see personalized pricing on your storefront and at checkout. No theme changes required.

Do I need a separate store for wholesale?

No. Wholesale Whale lets you run both retail and wholesale from a single Shopify store. Only tagged customers see wholesale pricing — everyone else sees your regular prices. This saves you the cost and complexity of managing multiple storefronts.

Is there a free plan?

Yes! Our Free plan includes 1 active discount rule, unlimited products, storefront discount display, a wholesale signup form, and email support. It's free forever with no credit card required. Upgrade anytime as your wholesale business grows.

What is the "Built for Shopify" certification?

"Built for Shopify" is Shopify's highest quality standard for apps. It means Wholesale Whale has been reviewed and approved by Shopify's team for performance, security, and reliability. Only a small percentage of Shopify apps earn this certification.

How do I set up wholesale pricing?

Setting up wholesale pricing takes about 2 minutes: 1) Install Wholesale Whale from the Shopify App Store. 2) Create a discount rule (e.g., 20% off for "wholesale" tagged customers). 3) Tag your wholesale customers in Shopify admin. That's it — discounts apply automatically on your storefront and at checkout.

Does Wholesale Whale slow down my store?

No. Wholesale Whale uses Shopify Functions, which run on Shopify's infrastructure — not on your storefront. This means zero impact on page load times. Your store stays fast while customers get personalized pricing at checkout.

Can I offer volume discounts and customer-specific pricing together?

Absolutely. You can combine customer tag-based discounts with volume/quantity tiers. For example, give "wholesale" customers 15% off, plus an additional 5% when they order 50+ units. The best available discount is applied automatically.

What payment terms can I offer wholesale customers?

On the Professional plan and above, you can offer Net 7, Net 15, Net 30, Net 60, or Net 90 payment terms. The system automatically generates invoices, sends payment reminders, and tracks overdue payments. You can assign different terms to different customer groups.

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Why Merchants Choose Wholesale Whale

The features and guarantees that set Wholesale Whale apart from every other Shopify wholesale app

Wholesale Whale is the only Shopify wholesale app certified as Built for Shopify that offers a free plan with unlimited products.

The app uses Shopify Functions for native checkout integration, ensuring zero impact on store loading speed.

Wholesale Whale supports all 130+ currencies that Shopify supports, making it ideal for international wholesale operations.

The “Best Discount Wins” algorithm automatically applies the most favorable discount when multiple rules overlap, eliminating discount conflicts.

Auto-tagging creates automatic loyalty tiers — customers only move up, never down, ensuring a positive customer experience.

Start Selling Wholesale on Shopify Today

Join merchants using Wholesale Whale to grow their B2B business. Install in one click, set up in minutes.

Install Free on Shopify

No credit card required. Free plan available.