How to Set Up Wholesale Pricing on Shopify

Stop managing separate stores, spreadsheets, and manual price adjustments. Wholesale Whale lets you run wholesale and retail from one Shopify store with automatic tag-based pricing.

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The Challenge: Managing Wholesale Pricing Is Painful

Running a separate wholesale storefront with its own inventory, theme, and admin workload doubles your operational overhead.

Maintaining spreadsheets of wholesale prices for different customer tiers quickly becomes unmanageable as your product catalog grows.

Manually adjusting prices or applying discount codes for each wholesale order is error-prone and time-consuming.

Password-protected wholesale pages create a clunky experience that frustrates your B2B customers.

Without automation, onboarding new wholesale accounts requires manual setup for every single customer.

How Wholesale Whale Solves This

Step 1: Tag Your Customers

Add tags like "wholesale," "distributor," or "trade" to customers in Shopify admin. Each tag represents a pricing tier. You can tag customers manually or use the wholesale signup form for self-service onboarding.

Step 2: Create Discount Rules

In Wholesale Whale, create a discount rule for each tag. Set percentage-based or fixed-amount discounts, and optionally restrict them to specific products or collections. For example: "wholesale" customers get 25% off all products.

Step 3: Prices Adjust Automatically

Tagged customers see their personalized wholesale prices directly on product pages. At checkout, the Shopify Function applies the correct discount automatically. No codes, no manual adjustments, no separate storefronts.

Key Features

Tag-Based Pricing

Create unlimited customer segments with unique pricing. Wholesale, VIP, employee, distributor — any tag you can imagine becomes a pricing tier.

Best Discount Wins

When a customer qualifies for multiple discounts, they automatically receive the one that saves them the most. No stacking confusion.

Storefront Price Display

Wholesale customers see their discounted prices and savings amounts directly on product pages, creating a personalized shopping experience.

Wholesale Signup Form

Let potential wholesale customers apply for access through a built-in registration form with manual or auto-approval workflows.

Start Using Wholesale Pricing Today

Install Wholesale Whale for free and set everything up in minutes. No credit card required.

Install Free on Shopify View Pricing